What’s our secret ingredient? His name is Brian Cunningham—the Chief Science and Formulating Officer, and the ‘brain’ behind all the Pure Life magic you know and love! Holding a degree in engineering and a master’s in epidemiology, Brian brings scientific precision and a deep understanding of human health to his work. 

Before creating Pure Life almost 18 years ago, Brian’s career spanned various wellness industries from the pharmaceutical industry to environmental health research, fitness training at Equinox, and even nutritional consulting—all of which shape his holistic, results-driven approach to product formulation today. For more than 40 years, Brian has immersed himself in the health and wellness space—researching, testing, training, and fine-tuning what truly helps people feel and function better.

His work has earned the trust of various health professionals worldwide and even top wellness authors, including two #1 New York Times bestselling authors, who have recommended his formulations.

Beyond science and research, Brian also has a deep passion for understanding and educating people on the inner dimensions of human experience and spirituality. A long-time advocate of mindfulness, meditation, and spiritual disciplines, he integrates these practices into his personal and professional life. This practice is part of the inspiration behind Pure Life products, especially those designed for mood and stress. His life mission is to help people live happier, healthier lives by integrating ancient wisdom.